Chief Data Story TellerAnalytics Hero and Senior Director, Insights & Data Storytelling at Blast Analytics
Brent is Chief Data Story TellerAnalytics Hero and Senior Director, Insights & Data Storytelling at Blast Analytics. Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 35 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.
Effective Data Storytelling: How to Turn Insights into Action The primary purpose of analytics is to help organizations discover meaningful insights that will inform better decision making. Unfortunately, too many insights fail to translate into action. In the very last mile of the analytics process, insights are squandered when they aren’t communicated effectively. To avoid this recurring problem, data storytelling can help make your insights more engaging, persuasive, and memorable. In this session, Brent will share valuable frameworks and practical tips from his new book, “Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals” (Wiley). He’ll give you a deeper understanding of the art and science behind data storytelling, which is an essential skill that everyone must learn and master in today’s data economy.
Participated in Cloud Data Summit North America Event May 2020